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We’re Giving Back by Giving Away a New Furnace

So many in our community face challenges daily while still doing their best to take care of those around them. Now it’s our turn to take care of them.

To do this, we need your help.

Tell us about an unsung hero, someone who’s always taking care of others, a person or family that could use a little help. Nominate them for a furnace replacement and professional installation on us, Bruin’s Plumbing & Heating – The Bear That Cares.

Additional Home Services Provided

Thanks to the Generosity of our Local Business Partners
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Shoreline Cleaning

Will gift a house cleaning session, lasting up to 4 hours

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ProTech Electrical

 Will conduct an in-home electrical mapping and electrical check

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Rainbow Restoration

Will provide a home carpet cleaning service

Who Can Be Nominated?

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Anyone in the Central Alberta region who selflessly serves others, or needs a helping hand is a great candidate! 

  For example, community leaders like teachers, firefighters, health care workers or community volunteers. Or, a family who’s fallen on hard times, a senior citizen living in an older home or someone impacted by natural disaster.

Campaign Timeline

Nominations Begin

March 1st, 2025

Nominations Close

11:59pm April 30th, 2025

Selection Announced

May 12th, 2025

2025 Nominations Have Closed

Meet Ian – 2025’s ‘Because We Care’ Recipient

Check out the amazing transformation from this year’s Because We Care Campaign! Thanks to the support of PASS Electric Inc. , Shoreline Cleaning Ltd. and Rainbow Restoration of Red Deer , Ian Glazebrook and his family now have a safe, reliable, and warm home for years to come.
Community care truly makes all the difference!

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Eligibility Requirements



In order to be considered a candidate, nominees must meet the following criteria. Final decision is at the sole discretion of the selection committee designated by Bruin’s Plumbing & Heating Ltd.
  • Employees of Bruin’s Plumbing & Heating and their immediate families are not eligible for nomination.
  • Employees of all other participating sponsors and their immediate families are not eligible for nomination.
  • The successful candidate must own the home in which the furnace is to be installed.
  • The successful candidate must reside in the home in which the furnace is installed.
  • The home must be within 50km of Red Deer.
  • The home must currently be heated by a ducted (forced air) heating system.
  • Installation will include all parts & labour required to connect the replacement furnace to the existing ductwork.
  • No additional equipment such as humidifiers, electronic air cleaners, UVC/UVV germicidal/oxidizing systems or air conditioners will be included.
  • The successful candidate must be available for installation between May 20th & May 30th 2025 (excluding weekends & holidays).
  • The successful candidate will be asked to take part in video & social media promotion of the installation. Participation is not considered a requirement for selection.

Previous Recipients

Meet Merle – Our 2024 ‘Because We Care’ Recipient

We are incredibly happy to have had the privilege of upgrading the furnace for Merle and her children. The past few years have been especially challenging for her family, and we’re honoured to have played a small role in alleviating some of her stress. We hope this winter brings warmth and comfort to Merle and her family.
A heartfelt thank you to our partners, Pro-Tech Electrical, Shoreline Cleaning Ltd, and Rainbow Restorations, for helping Merle live a healthier and happier life.

Meet Meghan – 2023’s Deserving Recipient!

We selected Meghan from the many deserving candidates you nominated in 2023. The previous few years had been difficult for Meghan and her family, and having an unreliable furnace only added to the trials she and her children faced. We were honored to have played a small part in alleviating some of her stress.Thank you for all you do for your Community Meghan!

location-pin-iconProudly serving urban and rural customers within approximately 100km of Red Deer, Alberta.